About The Stock Desk
Stock management from the inside.
Not a consultant who learned stock from a textbook. Someone who manages stock every day in high-volume online retail — and applies that same operator mindset to Shopify and DTC brands.
Who I am
Jay Winter Founder, The Stock Desk
Day role: Stock Availability, UK online retail
By day I'm a Deputy Manager in Stock Availability at a major UK online retailer — a high-volume, tech-led fulfilment operation where stock management is the whole job. It's what I do day in, day out. So when I tell you your reorder points are wrong or you've got £20,000 sitting in dead inventory, it's not a guess.
I started The Stock Desk because most small eCommerce businesses don't need expensive software or a full-time ops hire to get their stock under control. They just need a simple system built by someone who actually understands the problem. That's what I do.
📍 Based in the UK · Working with Shopify and DTC brands · Accepting new clients from: TBC
How I work
A few things you should know.
Straight talking
I will tell you exactly what I find — including things you might not want to hear. If your stock is well managed I will tell you that too. You will never get vague recommendations designed to justify a fee.
No tie-ins
Every retainer runs on a rolling 30-day basis. I do not believe in locking clients in. If the service stops being worth it, cancel. I keep clients by delivering results, not by making it difficult to leave.
Operator first
I am not a consultant who learned stock from a spreadsheet template. I work in warehousing and logistics every day. The problems I help you solve are ones I see up close, constantly.
The process
What working together actually looks like.
1
You book a free 20-minute call
We talk through your current stock setup, where the problems are, and what they're costing you. By the end of the call you have a clear recommendation — no obligation to go further.
2
You choose your starting point
Either a one-off Stock Audit to see what's really going on, or straight into a monthly retainer if you already know you need ongoing support.
3
I build your system
I set up your personalised stock dashboard, calculate your reorder points, and get everything running. No software for you to install, no lengthy onboarding calls.
4
Every Monday, clarity
Your weekly stock memo lands in your inbox before the working week starts. What to reorder, what to stop, what's at risk. Clear decisions, no interpretation needed.
Let’s talk
Think I can help? Let's find out.
Book a free 20-minute call and I'll give you an honest assessment of your stock setup — and whether working together makes sense.